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ECHOing the environmental principles of conservation champion MaVynee Betsch

ECHO

Securing American Beach as an environmental treasure for future generations.

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EDUCATION

Inspired by MaVynee Oshun Betsch, the American Beach Foundation Inc., a 501(c)(3) nonprofit corporation, works to protect promote, and preserve American Beach through environmental conservation education.

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CONSERVATION

Betsch, or “the Beach Lady” as she was famously known, dedicated herself to saving American Beach as a natural and historical resource. She regarded conservation as such an important priority that she reportedly gave her inheritance away to environmental causes.

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HISTORY

For more than eight decades American Beach has stood as a reminder of the affluence and success African American business men and women achieved as landowners and entrepreneurs in the Jim Crow South.

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OCEAN

As the reality of climate change and sea level rise become an ever increasing threats, the responsibility increases to reverse the damage. The ocean as a vast habitat for countless species cannot be separated from life on land.

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OUR MASTER PLAN

The Foundation is committed to introducing American Beach to a new generation through conservation programs, cultural events, and community advocacy that SHOWCASE this ENVIRONMENTAL TREASURE and PROTECT it into the future.

OUR MOTIVATION

The American Beach LEGACY as a bastion of EQUALITY and a SANCTUARY for people and ecosystems motivates us to empower and educate the next generation to save and sustain it as a priceless historical and cultural resource.

OUR MISSION

At the AMERICAN BEACH FOUNDATION, our mission is to PROTECT, PROMOTE, and PRESERVE American Beach and its rich history through environmental CONSERVATION and EDUCATION.

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OUR GOALS

  • To protect and showcase historic American Beach as an environmental treasure
  • To fund the AMERICAN BEACH COLLEGE FUND
  • To maintain American Beach as an outdoor classroom and ECHO-tourism destination
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The AMERICAN BEACH COLLEGE FUND, established by the American Beach Foundation Inc. and the Florida State College Foundation Inc., is an endowed scholarship. The scholarship represents the first step in building a community of advocates who strive to protect the American Beach environmental and cultural legacy.

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Corporate, nonprofit and community leaders have joined entrepreneurs, philanthropists and private donors in a partnership to fund college scholarships in environmental education.

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